In August 2006 Ambiguous Horse was contracted by Arts House (with venues in the North Melbourne Town Hall and Meat Market) to find new and niche audiences for its ‘Art in a Dry Climate’ season. New audiences were reached by targeting special interest groups , disseminating marketing collateral and leveraging special ticket offers and promotional activities through targeted outlets.

The productions included world premiere of internationally renowned physical performance ensemble Acrobat’s Smaller, Poorer, Cheaper. Also Sydney-based contemporary performance company, version 1.0 debuted their political protest piece The Wages of Spin. A dance work by Circa and the first installment of annual festival of Urban arts Urbanology, featuring Le Parkour, were also presented to new markets and audiences.

The contract marked the beginning of Arts House’s current ‘Social Inclusion’ policy whereby volunteers and community workers are rewarded with complimentary tickets to performance and dance works at the cutting edge.

Ambiguous Horse will produce an expanded Urbanology program midway through 2008.