The Ideas Catalogue is the brainchild of Melbourne contemporary artist Gabrielle de Vietri. It is a book in which ideas are up for sale. The first issue, launched in September 2005, was created as an output for the ideas left over from the art practice of the catalogue’s founding editor, Gabrielle de Vietri.

View images from the launch.

They were ideas that were too embarrassing, expensive, risky, or just plain bad to carry out, but were still interesting enough to share as ideas and to pass on to others to pick up, discuss, develop and carry out in their own way.

Ambiguous Horse assisted with publicity and planning for the launch of the second issue, Held at Sacha Design in October 2006. Ideas samplers circulated through the crowd, actual embodiments of ideas for projects from the book. Ideas Cookies complimented the excitement of the occasion, as ideas were snapped up from the catalogue, with the highlight of the night a spontaneous plate dance involving members of the crowd whose cookie contained that idea.

Ambiguous Horse purchased an idea for windscreen wipers that beat in tempo with the music in the car, but is yet to manufacture the item.

The third edition of the Ideas Catalogue is now receiving submissions. To make yours, or find our more about the project visit the website.